As AI-powered search experiences continue to evolve through platforms like Google AI Overviews, OpenAI ChatGPT, Perplexity AI, and Microsoft Copilot, businesses are increasingly asking how websites can remain visible in these new AI-driven environments.

Our  Product and SEO teams take a highly proactive approach to optimizing websites not only for traditional search engines, but also for emerging AI aggregators and conversational search platforms.

So what is Tenant Inc's approach to AI Search?

Strong SEO Foundation

AI systems still rely heavily on many traditional SEO best practices. That is why we maintain a strong technical SEO foundation across all customer websites, including:

• Advanced schema markup and entity optimization. We also regularly monitor schema for errors.

• Strong Core Web Vitals and technical SEO

• White-hat SEO best practices

• E-E-A-T focused content strategies

• Question-and-answer style content formatting for AI readability

• High-quality backlink acquisition and internal linking

• Topic clustering and topical authority development

• Crawlability and indexability optimization

• Google Business Profile and multi-platform visibility optimization

• Structured content designed for conversational and semantic search

• Ongoing content freshness and relevance updates for both website and GBP

• We focus heavily on creating authoritative, trustworthy, technically accessible content that AI systems can easily understand, validate, and surface in AI-generated search experiences.

These foundational elements help both search engines and AI systems efficiently access and understand website content.

Advanced Schema and Entity Optimization

Structured data plays a major role in helping AI platforms interpret website information accurately. Our team implements advanced schema markup strategies, including:

• Organization schema
• LocalBusiness schema
• FAQ schema
• Service and product schema
• Breadcrumb schema

This structured approach helps search engines and AI aggregators better understand relationships between businesses, locations, services, and content topics.

Preparing for the Future of Search

AI search is evolving rapidly, but the core principles remain consistent: create technically sound, trustworthy, user-focused content that genuinely helps consumers.

It's also important to note that we also have a nationally recognized SEO/AEO expert, Michael Cottam, working both with our Product team and SEO team regularly to advise both our strategies and website code. 

We continue to monitor emerging AI search trends and adapts strategies as platforms evolve, ensuring our customers are well-positioned for both traditional SEO and the future of AI-powered discovery.