About Tenant Inc.
Built by Self-Storage Operators.
Funded by Self-Storage Operators
Tenant Inc. was founded in 2019 by self-storage operators who built the platform their industry refused to provide. Over $60 million raised from 200+ self-storage investors — operator-funded, operator-built, and built to stay that way.
1,500+
Facilities Managed

Our Story
It Began in a Room Full of Frustrated Self-Storage Operators
The operators in that room, including our founders, had just been given an ultimatum by the largest self-storage software provider in the industry. New restrictions. New limitations. Changes that would fundamentally limit how they ran their businesses. They pushed back hard. Passionate arguments. Industry-wide objections. The provider heard all of it — and changed nothing.
The operators realized they were arguing with a wall. So instead of continuing the argument, they decided to build the alternative.
Delivering the Platform Operators Needed All Along
Tenant Inc. was founded in 2019 with a clear mission: create the platform independent operators actually needed — open, operator-controlled and built around full data ownership.
The founding team had been building since 2009, turning years of operator-driven development into a unified platform designed specifically for self-storage.
The Build
Infrastructure, Year by Year.
2009
Early Technology
Initial R&D and technology development begins, laying the groundwork for what would become the industry's most advanced platform.
2019
Tenant Inc. Founded
Operators formally launch Tenant Inc. with a singular mission: build the platform the industry deserves.
2023
Storelocal Merger
Strategic merger with Storelocal expands the platform's reach and solidifies the operator-owned network.
Now
Accelerating Growth
Scaling rapidly across the industry with AI-powered tools that redefine how facilities operate and grow.
Our Numbers Today
140+
Team Members
1,500+
facilities on the platform
$60M+
Capital Raised
200+
Self-Storage Investors
Leadership
Leadership That Knows the Industry.
Our leadership team knows self-storage from the inside—they are operators, technologists and executives who have built and run the kind of businesses our platform serves.
Lance Watkins
CEO & Founder
Lance has been building technology for independent self-storage operators for more than a decade. As a founding leader of Storelocal, he helped develop the technology infrastructure that would eventually become the foundation of the Tenant Inc. platform.
His experience spans self-storage operations, technology development and industry innovation, including involvement with Storage Outlet, StorageTreasures, Charity Storage and Storage Wars. In 2019, Lance founded Tenant Inc. to deliver the operator-controlled platform independent storage owners had long been asking for but legacy vendors never built.
Brad Jarvis
President
Brad oversees the day-to-day operations of Tenant Inc., ensuring the organization scales effectively as the platform and customer base grow.
Working closely with the executive team, he manages the operational systems, processes and cross-functional coordination required to support a rapidly expanding multi-product technology platform serving operators across the industry.
Travis Morrow
CEO, Storelocal
Travis leads Storelocal, the membership community of more than 1,500 independent self-storage facilities that anchors the Tenant Inc. operator network.
He oversees the growth of the community, its preferred partner relationships, and the Storelocal brand program — helping independent operators achieve national visibility and collective buying power while maintaining local ownership.
Bruce Heverly
Chief Revenue Officer
Bruce was part of the founding team behind Tenant Inc. and has helped lead the company's growth since its inception. Prior to co-founding Tenant Inc., he served as CMO of Storelocal.
His entrepreneurial background includes founding Synergy1, a workflow management software company, and Cost Segregation Services Inc. His combined experience building technology companies and working closely with storage operators shapes how Tenant Inc. brings its platform to market.
Shawn Edwards
Chief Financial Officer
Shawn leads Tenant Inc.'s financial operations, reporting, and capital strategy, stewarding more than $40M raised from over 200 self-storage investors.
His work ensures the company's financial structure supports long-term platform development while maintaining strong alignment with the operator community that funds and uses the technology.
Alex Maghen
Chief Technology Officer
Alex leads the engineering and product teams responsible for Hummingbird, Mariposa, Nectar and the broader Tenant Inc. platform.
He oversees platform architecture, engineering execution and the product roadmap — ensuring the technology continues to evolve in ways that give independent operators a meaningful competitive advantage.
Tim Hall
VP of Sales
Tim leads the teams responsible for bringing new operators onto the Tenant Inc. platform and ensuring they realize full value from it.
From the first demo through long-term support, his organization manages the operator relationship with U.S.-based customer success managers who understand both the software and the operational realities of self-storage facilities.
Lana Avetisya
VP of Client Implementation and Technical Operations
Lana leads the teams responsible for onboarding new operators onto the Tenant Inc. platform and ensuring they realize full value from it.
From the first onboarding steps through long-term support, her organization manages the operator relationship with U.S.-based customer success managers who understand both the software and the operational realities of self-storage facilities.
Core Values
The Principles That Guide How We Build and Operate.
The way Tenant Inc. designs software, supports operators and runs the company reflects the same set of principles. These are not aspirational statements — they are the standards our team is expected to uphold every day.
We Are The Hummingbird
Vital to a Thriving Ecosystem
We Are Pollinators
Nurturing Growth
We Are Builders
Creating a Lasting Legacy
We Are Harvesters
Focused on Results
We Are Navigators
Adapting to Any Challenge
We Are True to Our Course
Steadfast and Reliable
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