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Digital Marketing

Self-Storage Marketing Built to Produce Rentals — Not Just Traffic.

Tenant Inc. provides full-service SEO, PPC, reputation management and analytics designed specifically for self-storage operators. Unlike traditional marketing agencies, Tenant marketing connects directly to your operational data so every campaign can be measured against what actually matters — rentals, occupancy and revenue.

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The Measurement Problem

Most marketing agencies report impressions, traffic and clicks. Tenant Inc. measures marketing performance against real operational outcomes.

Because marketing campaigns connect directly to the Tenant Data Warehouse, operators can see how marketing spend translates into rentals, occupancy and revenue across each facility. Instead of guessing which campaigns work, you see exactly where growth is coming from.

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The Difference

Marketing Connected Directly to Operations

When a campaign drives traffic to your Mariposa website and a renter completes a SuperLease checkout, that conversion traces directly back to the campaign that produced it.

SEO performance can be evaluated the same way.

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No spreadsheets.
No attribution guesswork.
No agency claiming rankings improved while rentals stayed flat.

The connection between marketing spend and operational results is visible directly in your dashboard.

Results

Documented Results from Live Campaigns. The results below come from operators currently running marketing programs on the Tenant Inc. platform.

+511%

Website Revenue Growth

Year-over-year

+61%

Organic Traffic Growth

12-month period

+49%

Traffic Growth

In 90 days

+25%

Online Rental Growth

Attributed to SEO

94%

Occupancy via PPC

Sustained rate

"We finally know which marketing dollars are actually working.Occupancy is up and we're spending less to get there."

— Self-Storage Operator, Tenant Inc. Customer

The Measurement Problem

Tenant Inc.'s marketing team operates across three integrated service areas: search optimization, paid advertising, and performance analytics. Each service is designed specifically for the self-storage market and managed by specialists who focus exclusively on storage operators.

Programs are available in structured packages or customized during a strategy
session based on your facility portfolio and market competition.
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SEO

Search Engine Optimization

Rank where your customers search.

Self-storage search is inherently local. Renters searching for storage are looking for units nearby — often immediately.

Ranking for those searches requires strong technical site health, localized content, Google Business Profile management, citation consistency, and reputation signals. Each of these elements is managed as part of Tenant Inc.'s SEO service.

 

INCLUDED IN ALL SEO PACKAGES

  • Local keyword strategy by market
  • Technical SEO optimization
  • Google Business Profile management
  • Citation management
  • Reputation monitoring
  • SEO content creation
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PPC

Pay-Per-Click Advertising

Pay for rentals, not just clicks.

Pay-per-click campaigns place your facilities in front of renters at the moment they are actively searching.

Tenant Inc.'s PPC specialists manage campaigns across Google, Bing, and Facebook, with targeting and creative built specifically around storage rental intent.

Conversion tracking follows the renter journey from ad click to completed SuperLease checkout, allowing campaign decisions to be made based on rentals — not impressions.

 

INCLUDED IN ALL PPC PACKAGES

  • Google, Bing & Facebook campaigns
  • Conversion tracking tied to rentals
  • Ongoing bid optimization
  • Competitor & market analysis
  • A/B ad creative testing
  • Budget pacing & efficiency reporting
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Analytics

Analytics & Performance Reporting

Every number tied to revenue.

Traditional marketing reports often live in isolated analytics dashboards.

Tenant Inc. connects marketing data with operational data.

FlightPath upgrades GA4 to allow performance reporting across multiple facilities, while the Tenant Data Warehouse brings operational data, web analytics, and reputation metrics together into a single view.

Operators can see marketing performance alongside billing, occupancy, and collections data — providing a complete picture of how marketing activity impacts revenue.

 

ANALYTICS CAPABILITIES

  • GA4 setup and event tracking
  • Multi-facility performance reporting
  • Tenant Data Warehouse integration
  • Revenue-level attribution
  • Custom dashboard access
  • Monthly strategy reviews

Get Started

A strategy session is a working conversation with a Tenant Inc. marketing specialist focused on your specific facilities — your current rankings, competitive market and the channels most likely to increase occupancy across your portfolio.

You leave with a clear understanding of what a campaign could look like and what it would cost.

What you walk away with

  • A clear campaign plan built for your facilities
  • Realistic cost-per-rental benchmarks for your market
  • Channel recommendations with rationale