Data, Debate, & Food for Thought!
Wednesday, July 16th 2025
3:00 PM - 7:30 PM
New Tenant Inc. HQ
5281 California Ave
Irvine, CA 92617
The Inaugural Tenant Inc. Operator Symposium + CSSA Summer Social!
Join us for the first-ever Tenant Inc. Operator Symposium – a focused day of actionable insights, spirited debates, and cutting-edge strategies, hosted at the new Tenant Inc. HQ! Then, keep the conversations going and unwind at our 4th Annual Summer Social!
In a rapidly evolving industry, staying ahead means leveraging the right tools, understanding critical market shifts, and continuously optimizing your approach. This inaugural symposium brings together expert perspectives and data-driven discussions to tackle the most pressing challenges and opportunities facing self-storage operators.
The learning and networking don't stop when the sessions end! We invite all symposium attendees, along with those in town for the CSSA Self Storage Owners Summit, to join us for an evening of connection and hospitality.
Why Attend the Inaugural Tenant Operator Symposium?
- Be Part of Our Inaugural Event: Join us at our Irvine HQ for this unique opportunity to connect directly with the Tenant Inc. team and fellow industry leaders.
- See Real-World Solutions: Learn proven methods for increasing premium unit conversions, optimizing billing models, and proactively preparing for rent control – strategies you can implement immediately.
- Future-Focused Discussions: Prepare for upcoming legislative changes and technological advancements.
- Exclusive Sneak Previews: Get a first look at new Tenant Inc. features designed to empower your business.
- Expand Your Professional Network: Forge valuable connections with other forward-thinking operators and the Tenant Inc. team, culminating in our 4th Annual Summer Social!
Tenant Operator Symposium Sessions
Session 1
Unlock Higher Revenue: Driving Premium Conversions with Value Pricing
Session Details:
Every online rental is an opportunity to maximize revenue with Value Pricing. This session focuses on the crucial strategy of converting a higher percentage of online rentals to your "Better" and "Best" units. In today’s mobile-first world, is your software and feature & amenity presentation effectively communicating value and encouraging tenants to select a premium option?
Our panel will dive into real operator data and share best practices for the optimal setup to boost premium tier conversions. This session will provide practical steps you can implement immediately.

Session 2
Calendar vs. Anniversary Billing: A Data-Driven Debate for Operators
Session Details:
The classic billing debate: Does Calendar billing's operational simplicity outweigh the reduced transparency and added complexity of managing promotions? Or does Anniversary billing's tenant alignment offer advantages worth the management effort, even with its more complicated requirements?
This session will dive into the real data behind both models. Hear the arguments, see the data, and maybe have your mind changed about which billing approach makes the most sense for your portfolio.

Session 3
SB709 & Beyond: How Today’s Pending Rent Control Legislation Could/Would Impact Your Facility
Session Details:
Proposed legislation, like California's SB709, represents a host of potential challenges for operators nationwide, extending far beyond basic compliance. This essential "food for thought" session tackles a core dilemma operators may face in the near future: In a rent controlled environment, is it possible to prioritize pricing transparency and remain competitive? Or do you fully leverage dynamic rent management tools to optimize revenue right up to the legal limit?
This discussion explores proactive strategies for managing your pricing and promotions effectively in a regulated environment, whether it's already on the legislative agenda in your state, or coming soon.

Session 4
New Feature Launch: Hummingbird Lead Automation!
Session Details:
Enhance your lead management process with exciting new automation! Join us to explore Hummingbird Lead Automation, designed for operators managing leads from multiple sources (phone, text, email, web).
We'll demonstrate how configurable strategies, like the '2-2-2-1' workflow, automatically engage and nurture prospects using data. See how implementing these automated sequences can free up valuable team time, increase conversions, and maximize your marketing ROI. Be the first to see this new feature in action and learn how to leverage it!
