Wednesday, July 15th, 2026
Tenant Inc. HQ
5281 California Ave
Irvine, CA 92617
The 2026 Tenant Operator Symposium + 5th Annual Summer Social!
Join us for the 2026 Tenant Operator Symposium, hosted at our Irvine HQ. Then, keep the conversations going and unwind at our 5th Annual Summer Social!
In a rapidly evolving self-storage industry, this event brings together operators who are focused on staying ahead and driving real results. The afternoon is designed to deliver valuable takeaways and foster genuine dialogue among peers.
The learning and networking don't stop when the sessions end! We invite all symposium attendees, along with those in town for the CSSA Self Storage Owners Summit, to join us for an evening of connection and hospitality.
Why Attend the Tenant Operator Symposium?
- Be Part of a One-of-a-Kind Event: Join us at our Irvine HQ for this unique opportunity to connect directly with the Tenant Inc. team and fellow industry leaders.
- See Real-World Solutions: Participate in focused, operator-lead discussions on the operational and technology topics that matter most right now.
- Future-Focused Discussions: Prepare for upcoming legislative changes and technological advancements.
- Exclusive Sneak Previews: Get a first look at new Tenant Inc. features designed to empower your business.
- Expand Your Professional Network: Forge valuable connections with other forward-thinking operators and the Tenant Inc. team, culminating in our 5th Annual Summer Social!
Tenant Operator Symposium Sessions
Session 1
Checkout, Conversion & the Modern Rental Experience
Online demand exists in your market. The question is whether your rental experience captures it or loses it at checkout. This session breaks down what best-in-class self-storage conversion actually looks like — where prospects abandon, what removes friction, and what closing the conversion gap means for your bottom line.
Session 2
AI in Self-Storage: What It Actually Does
Every vendor is selling AI. This session cuts through the noise. Investors who evaluate AI across real estate operations at scale join an operator perspective to give you an honest breakdown of what AI is genuinely producing results on in self-storage today — and the questions you should ask any vendor before you buy.
Session 3
FinTech & the Independent Operator: Lending, Payments, and the Pass-Through Decision
A market briefing from the lender that knows self-storage better than anyone. This session covers the current lending landscape for independents, how merchant processing fees actually work, and the financial and legal framework behind the credit card pass-through decision — so you can make the right call for your portfolio.
Session 4
Marketing Automation: Closing the Gap Between Traffic and Tenants
Getting a renter to your website is the easy part. This session introduces a new approach to lead follow-up — automated, multi-channel, and built to move prospects from first inquiry to signed lease without adding to your team's plate.
Session 5
Competing in a High-Supply Market
When your market fills up with new supply and REIT competition, the playbook changes. Operators who've navigated it share what actually moved the needle — on pricing, competitive intelligence, and staying profitable when conditions work against you.
Session 6
Systems & Automation Driving NOI
A direct close from Tenant Inc. CEO Lance Watkins connecting the afternoon’s themes into a single thesis: independent operators who build operational systems win. Where the industry is heading, what the cumulative opportunity looks like, and one concrete next step before you leave.