A Complete View of the Customer Journey

For self-storage operators, understanding how customers interact with your business has long been a fragmented process. Web engagement is tracked in Google Analytics. Customer reviews are scattered across platforms like Yelp and Google. Operational performance is housed in a property management system. Each of these systems holds a piece of the puzzle—but rarely are they stitched together in a way that reveals the full connection between marketing efforts, customer sentiment, and rental outcomes.

That ends now.

With the latest enhancements to the Tenant Data Warehouse (TDW), these critical data streams are finally unified. We’ve started by bringing reputation data—including reviews and ratings from Google, Yelp, and Mariposa—into the TDW. And now, we’re expanding further with the integration of Google Analytics 4 (GA4) data. Together, these additions create a single system of record for digital engagement, customer experience, and operational performance—making it easier than ever to understand and act on what drives results.

From Disconnected Tools to Unified Insight

Until now, reviewing performance meant switching between GA4, Looker Studio, Yelp, Google Business, and the PMS—each offering isolated insights with limited context. GA4 restricts data visibility to a 14-month window. Review platforms are even more constrained: Google’s API surfaces only the five most recent reviews, and Yelp only the last three. Once new reviews appear, the older ones disappear—making it virtually impossible to track long-term sentiment or changes in customer experience.

With Tenant Data Warehouse, all of this data is automatically captured, preserved, and structured for analysis. Reviews from Google and Yelp are fetched weekly via Mariposa and archived historically. Website-submitted reviews are stored directly through the Mariposa platform. Meanwhile, GA4 web metrics—sessions, bounce rates, conversions, and engagement—are ingested with full attribution context. All of this information is retained over time, empowering operators to monitor trends, compare periods, and understand the lasting impact of digital engagement and customer sentiment on business outcomes.

It’s worth noting that while some industry solutions are just beginning to introduce foundational analytics capabilities—such as standalone dashboards or limited Power BI templates—Tenant Data Warehouse offers a far more mature and integrated experience. Features like historical review tracking, GA4 attribution analysis, and seamless operational alignment are not optional layers—they’re built-in components of the platform. What others consider “add-ons,” TDW delivers as standard, ensuring that performance insight is both comprehensive and immediately actionable.

Behind the Integration

This integration is made possible by Mariposa, our website platform, which serves as the central review aggregator. New reviews from Google and Yelp are pulled weekly, archived for future visibility, and linked to the corresponding property. Website reviews are collected and stored in real-time. Each entry is timestamped, categorized, and structured for filtering, trendline visualization, and historical reference.

On the web analytics front, data from GA4 is imported directly into TDW. Key performance metrics—such as engagement time, bounce rate, user journey, and conversions—are stored alongside marketing source, medium, and campaign identifiers. Unlike the native limits of GA4, TDW retains this information indefinitely, enabling true year-over-year analysis and a consistent foundation for performance benchmarking.

Clearer Answers, Better Decisions

With both GA4 and reputation data in one place, operators no longer need to rely on disconnected reports or inconsistent snapshots. A marketing manager preparing for a performance review can now log into TDW and immediately access web traffic, user behavior, reviews, and rental performance—all aligned by property, date, and channel.

This level of integration enables powerful questions to be answered with confidence: Which campaigns drive the most valuable customers? How does sentiment affect occupancy trends? What is the average length of stay for users coming from different channels? These insights, once impossible to extract without considerable effort, are now readily available.

This is more than a feature update—it’s a fundamental shift in how data is accessed, analyzed, and used to drive strategic decisions. By bringing together digital engagement, customer sentiment, and operational metrics in a single platform, TDW becomes a complete performance intelligence system—ready now, while others are still playing catch-up.

The data-driven principles in this article are the same ones Platinum Storage Group used to increase occupancy by 6.2% and boost tenant protection penetration by over 12%. Ready to see the platform that makes it possible? Schedule a no-nonsense demo today!